DECISION INTELLIGENCE
Know how people will react before you decide
The gap between what people say and what they'll actually do is where most decisions go wrong. murmura finds it in minutes.
The Problem
You already do this work. You're just doing it slower than you need to
Every important decision gets stress-tested against the same question: how will people react.
The answers come from polls that take weeks, focus groups that cost five figures, or a meeting where the most confident voice in the room wins. None of that is fast enough. Most of it is too expensive to repeat. And none of it tells you what people would actually do — only what they say they'd do.
The Problem
You already do this work. You're just doing it slower than you need to
Every important decision gets stress-tested against the same question: how will people react.
The answers come from polls that take weeks, focus groups that cost five figures, or a meeting where the most confident voice in the room wins. None of that is fast enough. Most of it is too expensive to repeat. And none of it tells you what people would actually do — only what they say they'd do.
The Problem
You already do this work. You're just doing it slower than you need to
Every important decision gets stress-tested against the same question: how will people react.
The answers come from polls that take weeks, focus groups that cost five figures, or a meeting where the most confident voice in the room wins. None of that is fast enough. Most of it is too expensive to repeat. And none of it tells you what people would actually do — only what they say they'd do.
Two Ways to Predict
One platform, two prediction modes. Use the right sample for the question
General Population
For policy, politics, and public affairs.
Simulate how a city or country reacts. The sample is built from verified demographic, economic, and political data. Real age distributions, real income spreads, real housing tenure, real political landscape. Three depth tiers. From a 50-person deep-dive to a full city-scale forecast projected to the real population. Pick the resolution your decision needs.
Targeted Audience
For brand, product, and commercial strategy.
Simulate how your specific audience reacts. Define them by demographics, behaviour, values, and category relationship. Pick from saved personas or build a new one. The simulation generates 50 distinct members of that audience and runs them through multiple rounds of structured deliberation, ending with predicted behaviour, not just sentiment.
Two Ways to Predict
One platform, two prediction modes. Use the right sample for the question
General Population
For policy, politics, and public affairs.
Simulate how a city or country reacts. The sample is built from verified demographic, economic, and political data. Real age distributions, real income spreads, real housing tenure, real political landscape. Three depth tiers. From a 50-person deep-dive to a full city-scale forecast projected to the real population. Pick the resolution your decision needs.
Targeted Audience
For brand, product, and commercial strategy.
Simulate how your specific audience reacts. Define them by demographics, behaviour, values, and category relationship. Pick from saved personas or build a new one. The simulation generates 50 distinct members of that audience and runs them through multiple rounds of structured deliberation, ending with predicted behaviour, not just sentiment.
Two Ways to Predict
One platform, two prediction modes. Use the right sample for the question
General Population
For policy, politics, and public affairs.
Simulate how a city or country reacts. The sample is built from verified demographic, economic, and political data. Real age distributions, real income spreads, real housing tenure, real political landscape. Three depth tiers. From a 50-person deep-dive to a full city-scale forecast projected to the real population. Pick the resolution your decision needs.
Targeted Audience
For brand, product, and commercial strategy.
Simulate how your specific audience reacts. Define them by demographics, behaviour, values, and category relationship. Pick from saved personas or build a new one. The simulation generates 50 distinct members of that audience and runs them through multiple rounds of structured deliberation, ending with predicted behaviour, not just sentiment.
The Difference
What sets murmura apart from a survey
The most valuable insight lives in the gap between public opinion and private behaviour. murmura is built to find it.
Built from real data, not AI guesswork
Every simulation starts with a verified profile of the location pulled from relevant internal and external data sources, so respondents reason from real conditions on the ground, not from a model's training data.
Stated intent vs actual behaviour
Every behavioural claim is calibrated against realistic action thresholds, so you plan against what people will actually do, not what they say they'll do.
Psychological anchored reasoning
Every respondent has trust levels, prior experiences, cognitive biases, and at least one inconvenient view, so they reason like people rather than opinion data.
Public stance vs private thought
Surveys capture what people say in a room; murmura captures what they actually think when nobody is listening.
Deliberation, not single-shot
Respondents debate across multiple rounds, challenge each other, and react to the projected consequences of their own stated actions.
Use Cases
For the teams that have to answer: how will this land?
"Which framing of our policy plays best with swing voters in the seats we need to hold?"
Test 20 message variants in an afternoon for less than the cost of a single focus group. Map the opposition's strongest line of attack and the demographics carrying it.
Political Strategy & Campaigns
"If we announce this change, how does it land across our customer base, our employees, and the press?"
Model multi-stakeholder reaction before the press release goes out. The early-warning signals tell your monitoring team exactly what to watch for from day one.
Brand, Reputation & Comms
"How will different income brackets react to this fiscal proposal?"
Build defensible stakeholder maps and demographic crosstabs in minutes. Run the forward-looking analysis your next report needs without commissioning external work.
Think Tanks & Policy Research
"We're moving free users onto a paid tier. Who churns, who upgrades, who complains loudly?"
Test the change against the audience that actually matters: your users. Get behavioural prediction segmented by cohort, not general consumer sentiment.
Product & Customer Strategy
"If we publicly oppose this regulation, how does the public react and how does it land with our members?"
Stress-test lobbying positions before your members see them. Identify the arguments your opponents will use before they use them.
Trade Associations & Public Affairs
"How will our retail shareholder base interpret this strategic announcement?"
Simulate the specific investor base, not the general public. Model the reaction before the earnings call, not after the share price moves.
Investor Relations & Corp Affairs
Use Cases
For the teams that have to answer: how will this land?
"Which framing of our policy plays best with swing voters in the seats we need to hold?"
Test 20 message variants in an afternoon for less than the cost of a single focus group. Map the opposition's strongest line of attack and the demographics carrying it.
Political Strategy & Campaigns
"If we announce this change, how does it land across our customer base, our employees, and the press?"
Model multi-stakeholder reaction before the press release goes out. The early-warning signals tell your monitoring team exactly what to watch for from day one.
Brand, Reputation & Comms
"How will different income brackets react to this fiscal proposal?"
Build defensible stakeholder maps and demographic crosstabs in minutes. Run the forward-looking analysis your next report needs without commissioning external work.
Think Tanks & Policy Research
"We're moving free users onto a paid tier. Who churns, who upgrades, who complains loudly?"
Test the change against the audience that actually matters: your users. Get behavioural prediction segmented by cohort, not general consumer sentiment.
Product & Customer Strategy
"If we publicly oppose this regulation, how does the public react and how does it land with our members?"
Stress-test lobbying positions before your members see them. Identify the arguments your opponents will use before they use them.
Trade Associations & Public Affairs
"How will our retail shareholder base interpret this strategic announcement?"
Simulate the specific investor base, not the general public. Model the reaction before the earnings call, not after the share price moves.
Investor Relations & Corp Affairs
Use Cases
For the teams that have to answer: how will this land?
"Which framing of our policy plays best with swing voters in the seats we need to hold?"
Test 20 message variants in an afternoon for less than the cost of a single focus group. Map the opposition's strongest line of attack and the demographics carrying it.
Political Strategy & Campaigns
"If we announce this change, how does it land across our customer base, our employees, and the press?"
Model multi-stakeholder reaction before the press release goes out. The early-warning signals tell your monitoring team exactly what to watch for from day one.
Brand, Reputation & Comms
"How will different income brackets react to this fiscal proposal?"
Build defensible stakeholder maps and demographic crosstabs in minutes. Run the forward-looking analysis your next report needs without commissioning external work.
Think Tanks & Policy Research
"We're moving free users onto a paid tier. Who churns, who upgrades, who complains loudly?"
Test the change against the audience that actually matters: your users. Get behavioural prediction segmented by cohort, not general consumer sentiment.
Product & Customer Strategy
"If we publicly oppose this regulation, how does the public react and how does it land with our members?"
Stress-test lobbying positions before your members see them. Identify the arguments your opponents will use before they use them.
Trade Associations & Public Affairs
"How will our retail shareholder base interpret this strategic announcement?"
Simulate the specific investor base, not the general public. Model the reaction before the earnings call, not after the share price moves.
Investor Relations & Corp Affairs
murmura is in private beta
We are onboarding a small number of teams who need forward-looking population and audience intelligence, and who want to shape how this tool evolves.
If your work involves predicting how populations or audiences react to decisions, get in touch.
murmura is in private beta
We are onboarding a small number of teams who need forward-looking population and audience intelligence, and who want to shape how this tool evolves.
If your work involves predicting how populations or audiences react to decisions, get in touch.
murmura is in private beta
We are onboarding a small number of teams who need forward-looking population and audience intelligence, and who want to shape how this tool evolves.
If your work involves predicting how populations or audiences react to decisions, get in touch.